Cerebral Success: What Happened After Shark Tank - SharkTankWiki (2024)

Cerebral Success, a company that once made waves on the popular TV show Shark Tank with its SmartX “brain pills”, is no longer in business as of 2023. Despite an initial investment and promising start, the company ultimately shut down in 2019.

Still, its products continue to be available on various platforms like Amazon. This article delves into the journey of Cerebral Success, exploring its early triumphs, the challenges it faced, and what led to its eventual closure. We’ll also discuss the legacy it leaves behind in the world of cognitive-enhancing supplements

What Is Cerebral Success?

Cerebral Success is a firm that manufactures a natural brain supplement called SmartX. This supplement is designed to enhance cognitive performance, reduce mental fatigue, and promote overall brain health. The product owes its inception to the show Shark Tank by the ABC network, according to Finding Optimism [1].

Key Features

Cerebral Success is a company specializing in the production of a natural cognitive-boosting supplement called SmartX. This supplement is meticulously formulated to increase energy levels and enhance alertness, facilitating your brain’s operation at its peak potential. It also aids in sharpening your focus, and a multitude of users have reported that it bolsters their memory [2].

The majority of the ingredients in this supplement are of natural origin, having undergone extensive research to validate their cognitive benefits. You can find a detailed listing of all these components on the Cerebral Success website.

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Cerebral Success primarily aims to not just boost customers’ energy but also enhance various cognitive functions.

While energy drinks and caffeinated beverages can provide initial alertness, consuming an excessive 21 cups of coffee is hardly a practical way to maintain focus. Herein lies the fundamental distinction between a conventional supplement and Cerebral Success. The latter purports to incorporate ingredients designed not only to energize users but also to enhance their focus, memory retention, and overall cognitive faculties.

Additionally, these purportedly groundbreaking brain pills are said to augment users’ cognitive abilities while reducing stress and anxiety levels. The initial claim suggests a lack of side effects, although this assertion remains unverified [3].

According to Cerebral Success’s marketing, consistent usage is necessary. Only through a prescribed regimen over a defined duration can students anticipate discernible results. However, once achieved, these improvements encompass enhanced memory retention, reduced incidents of memory loss, and fortification of brain cell membranes.

The product also asserts that it improves oxygen circulation, consequently elevating users’ concentration levels. Despite Cerebral Success’s substantial online presence, the validation of its efficacy remains unconfirmed.


One of the main advantages of Cerebral Success is its natural formulation. The product is made from a variety of ingredients known for their cognitive-enhancing properties. This includes Huperzine A, which is known to improve cognitive function and memory; Bacopa Monnieri, which has been used in traditional medicine to enhance brain function; and Vinpocetine, which can increase blood flow to the brain and improve memory.

Another advantage is the positive feedback from users. The product has received a four-star rating out of five stars on Amazon, indicating that many customers are satisfied with their purchase. Some users have reported experiencing noticeable improvements in their focus and concentration levels after taking the supplement [4].


Despite its advantages, there are also some downsides to Cerebral Success. One of the main criticisms is that the effects of the supplement can vary greatly from person to person. While some users have reported significant improvements, others have noticed little to no effect. This variability can make it difficult for potential customers to know whether the product will work for them.

Another issue is the lack of transparency around the company’s current value. Since the company’s appearance on Shark Tank, there has been little information available about its financial status. This lack of transparency could potentially raise concerns among potential investors and customers.

Lastly, while the product has received mostly positive reviews, there have also been some negative comments. Some users have reported experiencing side effects such as headaches and stomach discomfort after taking the supplement. This suggests that while the product may be beneficial for some, it may not be suitable for everyone.

Who May Benefit From Using Cerebral Success:

  • Students: Cerebral Success can potentially aid students looking to improve their focus, memory retention, and mental clarity during rigorous academic periods. It could help them keep up with demanding study schedules and enhance their productivity;
  • Professionals: In competitive professional environments where high levels of concentration and mental agility are required, this supplement might be beneficial. It claims to boost energy, reduce mental fatigue, and improve multitasking, which could help professionals stay sharp and focused during long working hours;
  • Seniors: As we age, our cognitive abilities naturally decline. Seniors might find Cerebral Success helpful in maintaining their mental acuity and memory;
  • People with demanding lifestyles: Individuals juggling multiple responsibilities like work, family, and personal commitments may benefit from the potential energy-boosting and cognitive-enhancing properties of the supplement;
  • Individuals interested in brain health: For those simply interested in promoting overall brain health and function, using a supplement like Cerebral Success could be beneficial [5];

However, it’s important to note that the effectiveness of Cerebral Success can vary greatly from person to person. It’s also crucial to consult with a healthcare provider before starting any new supplement regimen to ensure it’s safe and suitable for your specific health needs. Additionally, supplements should not replace a balanced diet, adequate sleep, regular exercise, and other healthy lifestyle habits, but rather complement them.

About Founders Of Cerebral Success

Trevor Hiltbrand, a college student attending Brigham Young University, conceived Cerebral Success as an alternative to Adderall, to enhance his study capabilities in preparation for impending exams [6].

Despite his lack of prior experience in supplement creation, Trevor’s desire to empower students like himself to study more efficiently ignited his drive to bring Cerebral Success into existence. To craft this cognitive enhancer, he sought guidance from experts in the field and devised his unique recipe.

Upon formulating his brain pill formula, Trevor pursued FDA clearance for his product but encountered rejection. Undeterred, while serving as an intern at the university, he took it upon himself to introduce Cerebral Success to the market. He initiated the production of select merchandise to initiate sales on Amazon.

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With the launch of Cerebral Success on Amazon, Trevor rapidly garnered a substantial following and earned a plethora of favorable customer reviews. His product’s acclaim grew to the point where it secured a prominent position atop the Brain Supplements List.

Recognizing the need for additional funding to further expand his venture, Trevor seized an opportunity to present Cerebral Success to the panel of investors on Shark Tank.

The Pitch Of Cerebral Success At Shark Tank

Trevor confidently entered the Shark Tank, swiftly addressing the challenges that college students face with everyday distractions when studying, and presented his solution: a brain supplement known as Cerebral Success. This supplement promises to enhance focus, memory, mental agility, and overall brain health.

However, Kevin interrupted his pitch, highlighting Trevor’s omission of the requested investment amount. Trevor promptly clarified that he was seeking $ 75,000 in exchange for a 20% equity stake in the company. He then continued by introducing his newer product, an energy-shot drink with the same cognitive benefits as Cerebral Success.

Robert, as is typical for health-related products on the show, inquired about the scientific evidence supporting Cerebral Success’s efficacy. Trevor acknowledged that while there were reviews and research on the individual ingredients, there was no concrete proof demonstrating the combined ingredients’ guaranteed effectiveness.

Robert shifted his focus to financials and queried Trevor about his sales. Trevor revealed that he had sold 900 bottles at $ 70 each with a $ 10 production cost, resulting in $ 60,000 in profits. Kevin, unsurprisingly, raised the question of how Cerebral Success differed from other supplements on the market. Trevor emphasized that his product was specifically designed for college students, whereas most brain supplements targeted an older demographic [7].

Barbara and Mark circled back to the issue of product efficacy, with Mark expressing skepticism, asking if Trevor truly believed his product would lead to “cerebral success”. Trevor defended his belief with the extensive research he had conducted and the collaboration with professionals in the field. Robert’s interest then turned to the speed of the supplement’s effects. Trevor explained that it provided both short-term and long-term benefits, aiding in recalling information for tests the next day.

Daymond expressed his concerns about Trevor’s lack of proven credibility and chose to opt out. Trevor attempted to emphasize the vast market potential, but Robert pointed out that a large market doesn’t guarantee success and decided to bow out as well.

Growing anxious, Trevor recounted an example of a college student who, despite the product’s lack of a track record, would likely buy it due to the claims made. This narrative raised ethical concerns among the Sharks, especially Mark, who questioned Trevor’s integrity after reading the product’s warning label, which listed several requirements, such as consulting a professional and avoiding concurrent use with other medications.

Barbara came to Trevor’s defense, explaining that such warnings were commonplace on similar products. Trevor tried to defend his integrity, but Robert intervened, characterizing Trevor’s story of selling to a desperate college student as “dirty money” and expressing disbelief at Trevor’s pursuit of that market.

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Trevor became perplexed as the Sharks seemed to question his integrity, reiterating his belief in the product’s effectiveness. Kevin, unconvinced of a potential return on his investment, chose to opt out. Mark suggested that he might have considered the product if Trevor had proposed using the money for testing to confirm its effectiveness, but he disagreed with the heavy reliance on marketing in Trevor’s pitch and also declined.

Barbara, the last Shark remaining, shared her experiences with individuals who struggled with focus, such as her husband and child, who attended an Ivy League college. She highlighted the prevalence of college students trading Adderall and recognized the need for Trevor’s product. However, she expressed concerns about potential liability and made an offer contingent upon her having no liability if anything went wrong. Trevor accepted her original offer of $ 75,000 for 40%, despite some initial resistance. Barbara’s willingness to invest irked the other Sharks, with Robert particularly upset about the decision, as he believed it would give Trevor credibility.

Barbara defended her choice, stating that products like this indeed help people function better. Trevor accepted the deal, and as he left, Robert expressed his displeasure, while Barbara defended her belief in the product’s potential to make a difference in people’s lives.

Cerebral Success After The Shark Tank

Following their agreement on Shark Tank, Barbara and Hiltbrand solidified their partnership. Barbara’s involvement turned out to be a stroke of good fortune for Cerebral Success, propelling it to new heights in the market within just a few months. She even showcased it in her all-star update and extended invitations to numerous entrepreneurs, providing them with opportunities to thrive in the market [8].

In a strategic move, Trevor rebranded his product from Cerebral Success to Spark X, implementing changes in branding, packaging, and pricing. Regrettably, Spark X didn’t maintain its success in Hiltbrand’s hands, and he opted to sell it in 2019 for an undisclosed sum.

Upon joining forces with Barbara, she orchestrated the expansion of the product’s availability to 1,100 locations with a single call, effectively meeting demand in those areas and securing a significant 40% ownership stake for Barbara. For reasons undisclosed, whether operating as Spark X or Cerebral Success, the business did not remain stable in Hiltbrand’s ownership, leading to its sale in 2019.

As of 2021, limited updates are available, leaving the current status of the venture uncertain.

Is It Safe?

Trevor’s Cerebral Success had already courted controversy even before he presented it on Shark Tank. Notably, he lacked the credentials of a licensed expert when he formulated Cerebral Success. While he did seek guidance from supposed “experts,” he ultimately relied on his homemade formula.

Further adding to the controversy, Trevor engaged in the unlawful sale of Cerebral Success to his fellow students at the university where he both studied and interned. He did so without obtaining the necessary permit from the university’s administration, rendering this action in violation of university regulations [9].

Additionally, Trevor’s failure to secure FDA clearance for his product resulted in him manufacturing counterfeit merchandise for sale on Amazon. Selling an FDA-unapproved product within the United States raised legal concerns.

Compounding the issues, there was a dearth of scientific evidence to substantiate the claims about Cerebral Success’s properties. This lack of empirical backing became a major point of contention, prompting Daymond John, Kevin O’Leary, and Mark Cuban to withdraw their interest without making an offer, leaving only Barbara Corcoran as the lone remaining investor.

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The Net Worth Of Cerebral Success

When the company was featured on Shark Tank in April 2014, it was valued at roughly $ 190,000. As of 2023, the current net worth of the company remains unknown. However, given the buzz around brain-boosting supplements and the growing market for nootropics, it’s likely that the company has grown significantly since its Shark Tank debut [10].

Alternatives To Cerebral Success:

  • Nootrobox: This is a brain health supplement that offers a range of products designed to enhance different aspects of cognition, such as focus, memory, and mood;
  • Nootroo: Another nootropic supplement that claims to improve cognitive functions, enhance memory, and increase focus and attention;
  • Examine: While not a supplement itself, Examine.com is a comprehensive resource for information about various dietary supplements and their effects on human health, including cognitive function;
  • Ritual: Known for its multivitamins, Ritual also offers a brain health supplement that supports memory, attention, and brain aging;
  • Heights: This brain health supplement contains a blend of vitamins, minerals, and other nutrients designed to support cognitive function and mental well-being;
  • SmartX: This supplement includes B vitamins, bacopa, Cognizin citicoline, huperzine A, and omega-3 DHA, among other ingredients. It’s designed to enhance cognitive function, memory, and focus;
  • Noocube: Marketed as an alternative to Adderall, Noocube can help improve focus, boost memory, reduce brain fog, and quicken reaction time for optimal cognitive functioning [11];

It’s important to note that while these supplements may offer potential benefits, their effectiveness can vary greatly from person to person. Always consult with a healthcare provider before starting any new supplement regimen to ensure it’s safe and suitable for your specific health needs.


  1. What are the memory pills on Shark Tank?

The memory pills featured on Shark Tank are from a company called Cerebral Success. The product, known as SmartX, is a dietary brain supplement that is designed to improve memory, increase focus and concentration, and energize your brain.

  1. Are brain-boosting pills real?

Brain-boosting pills, often referred to as nootropics, are real and available in the market. They claim to enhance cognitive functions such as memory, creativity, or motivation. However, their effectiveness can vary greatly from person to person, and more research is needed to fully understand their long-term effects and potential side effects.

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  1. What is the most successful product on Shark Tank that was turned down?

One of the most successful products that was turned down on Shark Tank is the Ring video doorbell. The founder, Jamie Siminoff, pitched it as DoorBot. Despite not getting a deal, the product later attracted investment from Amazon, which purchased the company for over $ 1 billion.

  1. What is the best drug to improve memory?

There isn’t a definitive “best” drug to improve memory, as effectiveness can vary greatly among individuals. Some prescription medications like Donepezil and Rivastigmine are used to treat symptoms of Alzheimer’s disease and other memory-related conditions. Over-the-counter supplements like Ginkgo Biloba, Bacopa Monnieri, and Omega-3 fatty acids are also commonly used for memory enhancement. Always consult with a healthcare provider before starting any new medication or supplement regimen.

  1. Which is the best brain supplement?

Similar to memory-enhancing drugs, the “best” brain supplement can depend on individual needs and responses. Cerebral Success, Alpha Brain, and Neuro-Peak are some of the popular ones. However, it’s important to note that these supplements should not replace a balanced diet and healthy lifestyle. Always consult with a healthcare provider before starting any new supplement regimen.

  1. How much is the Cerebral Success company worth?

The current net worth of Cerebral Success is unknown. When it was featured on Shark Tank in 2014, it was valued at about $ 190,000. Given the growing market for brain-boosting supplements, it’s likely that the company has grown significantly since then.

  1. Who are the competitors of Cerebral Success?

There are several competitors in the market offering similar brain-boosting supplements. Some of these include Nootrobox, Nootroo, Heights, Ritual, SmartX, and Noocube.

  1. Do memory supplements really work?

Memory supplements can potentially support cognitive function and improve memory. However, their effectiveness varies greatly among individuals. It’s also important to note that supplements should not replace a balanced diet, adequate sleep, regular exercise, or other healthy lifestyle habits.

  1. Does B12 help with memory?

Vitamin B12 plays a key role in brain function and the production of red blood cells and DNA. There is some evidence suggesting that B12 deficiency may lead to memory problems. Therefore, maintaining adequate levels of this vitamin may support memory health.

  1. Are Omega-3 fats good for memory?

Omega-3 fatty acids, particularly DHA, are important for brain health. Research has shown that they can improve memory and cognitive function. They are often included in brain-boosting supplements.

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  1. What are the side effects of brain boosters?

Possible side effects of brain boosters can include headaches, digestive issues, mood swings, and insomnia. Some ingredients in brain-boosting supplements can also interact with certain medications, so it’s important to talk to a healthcare provider before starting any new supplement regimen.

  1. Is Ginkgo biloba good for memory?

Ginkgo Biloba is a plant extract that has been used in traditional medicine for thousands of years. It is often taken for its potential to improve memory and cognitive function. Several studies have shown that it can improve memory in people with dementia. However, evidence about its effectiveness for healthy individuals is mixed.

Useful Video: SmartX By Cerebral Success


  1. https://bizzbucket.co/cerebral-success-after-shark-tank/
  2. https://www.sharktanksuccess.com/cerebral-success-shark-tank-update/
  3. https://www.sharktankblog.com/business/cerebral-success/
  4. https://seoaves.com/what-happened-to-cerebral-success-after-shark-tank/
  5. https://wealthybyte.com/cerebral-success-shark-tank-update/
  6. https://2paragraphs.com/2017/11/cerebral-success-what-happened-to-smartx-brain-pills-after-shark-tank/
  7. https://gazettereview.com/2015/10/cerebral-success-update-see-happened-shark-tank/
  8. https://sharktanktales.com/cerebral-success-shark-tank-update/
  9. https://cerebralsuccessreview.wordpress.com/
  10. https://onlinebizbooster.net/what-happened-to-cerebral-success-after-shark-tank/
  11. https://sharktankrecap.com/cerebral-success-supplement-update-shark-tank-season-5/

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