Cerebral Success: Shark Tank Update After the Show - Season 5 (2024 Update) (2024)

Cerebral Success is a brain supplement that garnered attention after its founder Trevor Hiltbrand pitched it on the hit TV show “Shark Tank” in 2015. The product aimed to boost cognitive function, particularly for students and professionals seeking to enhance their focus and productivity. The concept of enhancing brainpower with a supplement drew interest from the Sharks, and the pitch resulted in a deal with Barbara Corcoran, indicating a promising future for the brand at the time.

After appearing on Shark Tank, Cerebral Success faced the ultimate test: performing in the real world. Post-show updates revealed the trajectory of the brand and how it fared in a competitive market. The company’s journey and the public’s reception of the product provide insights into the challenges and realities of launching a dietary supplement in a crowded marketplace. Reviews and customer feedback played a crucial role in shaping the brand’s reputation beyond the initial Shark Tank exposure.

Let’s get into our Cerebral Success Shark Tank update now.

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Key Takeaways

  • Cerebral Success was pitched on “Shark Tank” by Trevor Hiltbrand.
  • The pitch led to a deal with Barbara Corcoran in the 2015 episode.
  • Post-show performance and customer reviews shaped the brand’s reputation.

Cerebral Success Shark Tank Update

Cerebral Success was brought into public awareness through Shark Tank, positioning itself as an effective nootropic with the promise of enhancing cognitive functions. This deep dive explores the product’s makeup, the scientific claims behind it, and its journey in the business world.

Product Overview

Cerebral Success, marketed under the brand name SmartX, aimed to differentiate itself in the crowded supplement market by focusing on brain health. Its formulation included a range of nootropic ingredients intended to improve focus, memory, and overall cognitive function. The product’s notable constituents were bacopa monnieri for memory retention and vinpocetine for increased blood flow to the brain, promising a boost to mental agility.

The Science Behind the Supplement

Each ingredient in SmartX was chosen for its potential cognitive benefits. Huperzine A was included to aid in learning and memory due to its acetylcholinesterase inhibition, while l-tyrosine, an amino acid, was purported to enhance alertness and concentration. Caffeine, a well-known stimulant, was incorporated to promote attention and mental clarity. The supplement’s approach combined individual ingredients known to have some scientific backing in terms of their nootropic properties.

Business Trajectory

The company’s exposure on Shark Tank led to a sales spike, with availability in GNC stores and the ability to purchase via their website. The product had its highs and lows in the market, with fluctuating revenue and profit margins. Despite the challenges, Cerebral Success sought to maintain its commitment to quality and leverage the still-growing interest in cognitive health supplements.

Market Presence and Consumer Perception

After securing a deal on Shark Tank, Cerebral Success garnered attention for its nootropic supplement, designed to enhance cognitive performance. The product’s trajectory, consumer experiences, and standing among similar products illustrate its journey in the cognitive enhancement market.

Shark Tank Pitch and Aftermath

On Shark Tank episode 522, Trevor Hiltbrand presented Cerebral Success and managed to secure a deal with Barbara Corcoran, offering 40% equity for $75,000. This investment was intended to boost the brand’s market presence and leverage Corcoran’s expertise to navigate the competitive landscape of cognitive supplements. Following the Shark Tank appearance, the brand experienced a spike in visibility, translating into increased consumer interest.

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Customer Feedback and Expert Reviews

Customer feedback and expert opinions are essential in establishing the credibility of Cerebral Success. Many users expressed positive reviews, particularly highlighting improvements in memory retention and cognitive enhancement. While professional assessments recognized the potential benefits of this nootropic supplement, they also urged consumers to consider the comprehensive analysis of Cerebral Success’ effectiveness and possible side effects.

Comparative Analysis with Competitors

Cerebral Success entered a market teeming with competitors like Adderall and various cognitive supplements. Comparative reviews often drew attention to SmartX by Cerebral Success as a legal, over-the-counter alternative for those seeking cognitive enhancement without prescription medication. The competitive edge for Cerebral Success lay in its blend of ingredients reputed to support cognitive performance, setting it apart from traditional supplements and prescription options.

Cerebral Success, a brain supplement company, gained significant attention after its appearance on the popular television show, Shark Tank. The company’s founder, Trevor Hiltbrand, pitched his product with the goal of helping students enhance their focus and cognitive abilities. During the intense negotiation process, Barbara Corcoran, one of the Shark investors, ultimately decided to invest in the business, offering $75,000 for a 40% equity stake.

Since its debut on Shark Tank, the company has experienced both success and setbacks. Although Cerebral Success is no longer in business, its products continue to be available on various platforms such as Amazon. Many users have reported positive experiences and results from utilizing these brain-enhancement pills, while others point out the pros and cons associated with the product. The effectiveness of Cerebral Success’s supplement, SmartX, has been backed by its claim of being 99% pure and pharmaceutical-grade quality.

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Throughout this article, we will delve deeper into the journey of Cerebral Success since its Shark Tank appearance, as well as analyze the benefits and potential drawbacks of the product. We will explore user reviews, and investigate the reasons behind the company’s closure, ultimately providing readers with a comprehensive understanding of Cerebral Success’ impact in the world of brain-enhancing supplements.

Details of the Cerebral Success Shark Tank Deal

  • Cerebral Success’ Offer: $75k for 20% equity
  • Pitch Valuation: $375k
  • Did they Accept Investment: Yes
  • Investing Sharks: Barbara Corcoran
  • Winning Counter Offer: $75k for 40% equity
  • Final Valuation: $187,500

Cerebral Success Net Worth Now

  • $0. They are not in business.

Cerebral Success on Shark Tank

Trevor Hiltbrand’s Pitch

Trevor Hiltbrand, the entrepreneur behind Cerebral Success, appeared on Shark Tank’s episode 522 to pitch his brain supplement designed to help people focus on school work or other tasks. He showcased his product’s ability to increase mental energy and overall alertness. What set Cerebral Success apart from other supplements was its non-reliance on caffeine for stimulation, leading to a cleaner and more sustainable energy boost.

Barbara Corcoran’s Investment

During the pitch, Trevor faced a rather challenging experience with the other four Shark Tank investors. In a surprising turn of events, Barbara Corcoran chose to invest in Cerebral Success, offering $75,000 for a 40% equity stake in the brain supplement business. Her confidence in the product stemmed from two main reasons:

  • Cerebral Success’s potential to help students and others improve focus and mental energy.
  • The target market – students – being a viable and sizeable consumer group in need of such supplements.

However, it’s worth noting that as of 2022, Cerebral Success is no longer in business, and its CEO Trevor Hiltbrand decided to shut down the company for multiple reasons. Despite this, the product can still be found on online platforms like Amazon for purchase.

Product Features and Benefits

Nootropic Ingredients

Cerebral Success, a brain supplement featured on Shark Tank, is formulated with a blend of nootropic ingredients. These ingredients are specially chosen for their potential to support and enhance brain function. Some of the key ingredients in Cerebral Success include:

  • Bacopa Monnieri: An herb known for its potential to improve memory and cognitive function
  • L-Tyrosine: An amino acid believed to enhance focus and mental performance under stress
  • Huperzine A: A compound that may help increase levels of acetylcholine, a neurotransmitter linked to memory and learning
  • Vinpocetine: A substance derived from the periwinkle plant that is thought to improve blood flow to the brain

These ingredients are combined in a synergistic blend designed to promote optimal brain performance.

Brain Health Benefits

Cerebral Success aims to support overall brain health by providing essential vitamins and nutrients necessary for maintaining proper neurological function. By including ingredients with antioxidant properties, such as Vitamin E and Alpha Lipoic Acid, this supplement may help protect against cell damage caused by free radicals. Additionally, the presence of essential fatty acids, such as Omega-3, are believed to maintain healthy brain cell membranes, supporting ongoing cognitive function.

Focus and Concentration

One of the primary goals of Cerebral Success is to help individuals improve their focus and concentration. The presence of nootropics like Bacopa Monnieri and L-Tyrosine may assist the brain in staying sharp and attentive, while Vinpocetine is believed to help boost mental clarity by increasing blood flow to the brain. The end result for users is the potential for heightened cognitive performance and increased mental stamina when confronted with demanding tasks or situations.

Market and Target Audience

College Students

Cerebral Success is a brain supplement that has a primary focus on college students. Its 12 nootropic ingredients are designed to organically increase brain function, stimulation, and memory that support higher education demands. It helps college students stay focused on their studies, enhance mental sharpness, assimilate information quickly, and improve memory retention.

  • Increased focus on studies
  • Enhanced mental sharpness
  • Efficient information assimilation
  • Improved memory retention

As the higher education environment becomes increasingly competitive, college students strive to maximize their academic performance. Cerebral Success provides these students with a viable solution to improve their productivity and overall learning experience.


Apart from college students, Cerebral Success also targets entrepreneurs who seek to enhance their mental agility, decision-making skills, and overall business acumen. The supplement offers various benefits for entrepreneurs, including:

  • Boosted mental energy
  • Improved alertness
  • Enhanced overall brain health

Entrepreneurs typically face high-stress environments and long work hours, and Cerebral Success caters to their specific needs for sustained mental energy and focus.

General Market

Although the primary focus is on college students and entrepreneurs, Cerebral Success shows potential for the broader market, catering to individuals looking for a mental performance boost. As more people prioritize their cognitive health, products like Cerebral Success can tap into an existing market demand. Examples of a wider audience are:

  • Professionals seeking to improve their multi-tasking abilities
  • Athletes aiming for mental preparation and focus
  • Seniors using supplements to maintain cognitive health

Cerebral Success can cater to a diverse range of individuals who strive to maintain and enhance their cognitive abilities across various life stages and professions.

Cerebral Success Reviews and Testimonials

Positive Reviews

Many users of Cerebral Success report positive experiences with the product. They claim that their focus and concentration have significantly improved, and their mental alertness and energy levels have increased. Here are a few examples of positive testimonials:

  • “My memory has improved, and I feel more alert throughout the day.”
  • “Cerebral Success has helped me maintain focus during long study sessions.”
  • “I have noticed a definite increase in my overall mental performance.”

Critical Reviews

It is essential to note that not all reviews of Cerebral Success are positive. Some users report experiencing little to no change in their cognitive abilities after taking the supplement. Others have expressed concerns about potential side effects, which usually consist of mild and temporary symptoms such as:

  • Headaches
  • Nausea
  • Dizziness

Amazon Customer Reviews

Cerebral Success’s SmartX brain supplement was available on Amazon for quite some time. The product received mixed feedback from customers. Below are some key points from Amazon reviews:

  • Overall, the product had a 3.3 out of 5 stars rating.
  • Out of those who gave positive reviews, the users mentioned improvements in focus, concentration, and memory.
  • Some critical reviews mentioned a lack of significant effects or having experienced side effects such as headaches or nausea.

To summarize, Cerebral Success has received mixed reviews and testimonials from users. While some praise the product for increasing their focus, concentration, and alertness, others report side effects and a lack of noticeable improvements in their cognitive abilities.

Availability and Sales Channels

Cerebral Success, a brain supplement product, can be found through various sales channels, making it accessible to potential customers. This section will discuss three primary avenues for purchasing Cerebral Success: the company’s website, Amazon, and GNC stores.

Cerebral Success Website

Cerebral Success used to have its own website where customers could purchase the supplement directly. However, as of 2019, the company is no longer in business, meaning the official website is no longer operational.


Although the company has shut down, Cerebral Success products are still available for purchase on Amazon, a popular e-commerce platform. Customers can find different sizes and packages of the brain supplement on Amazon, with varying prices and shipping options. This allows customers to compare options and find the best deal suited to their needs.

GNC Stores

Cerebral Success supplements could be found in GNC stores when the company was still operational. As of now, it is uncertain whether the product is still stocked in GNC stores, given the company’s shut down in 2019. Potential customers may want to call or visit their local GNC store for more information regarding the product’s availability.

In summary, those interested in purchasing Cerebral Success can primarily rely on Amazon as a sales channel. Though the company’s official website is no longer in operation and the availability in GNC stores is uncertain, Amazon provides customers with a convenient and accessible way to acquire the brain supplement.

Business Performance and Credibility

Research and FDA Approval

Cerebral Success, a company that produces nootropic brain supplements, offers products that are designed to enhance cognitive function. Their flagship product, SmartX, is a brain pill made from organic and natural ingredients. It is important to note, however, that these brain enhancers are considered dietary supplements and are not approved by the Food and Drug Administration (FDA) for therapeutic use. The FDA has a different set of regulations for dietary supplements compared to drugs. Cerebral Success, like other dietary supplement companies, is responsible for ensuring the safety and proper labeling of their products. They are not required to prove the efficacy of SmartX with rigorous scientific evidence.

Revenue and Profit

Although the exact revenue and profit numbers for Cerebral Success are not publicly available, it is known that the company secured investment after appearing on the show Shark Tank. This investment likely helped the company to grow its business and expand its product line. However, it has been reported that Cerebral Success is now out of business. The reasons for the closure of the company are not clear, but it may be related to the competitive nature of the nootropic brain supplement market and the challenges with gaining widespread acceptance amongst consumers.

Quality and Ethics

The use of organic and natural ingredients in SmartX indicates a commitment to providing a product that is safe and potentially beneficial for users. However, without scientific evidence and FDA approval, the credibility of the supplement’s claims and overall effectiveness remains a topic of debate. In general, when considering the use of brain enhancers or nootropic supplements, it is crucial for consumers to research the legitimacy of products and any potential side effects that may arise from their use. As with any supplement, individual experiences and benefits may vary, and it is vital for consumers to understand the limitations and potential risks associated with such products.

Concerns and Controversies

Side Effects

While Cerebral Success claims to be a natural and effective brain supplement, there are potential side effects associated with its nootropic ingredients. Some users have reported headaches, drowsiness, and digestive issues after using the product. Key ingredients, such as caffeine, choline, and huperzine A, could potentially cause these reactions, especially if consumed in excessive amounts.

Warning Label and Liability

Cerebral Success includes a warning label on its packaging, advising users against consuming the supplement in combination with other stimulants or medications, such as Adderall. Since the product contains caffeine, it is important to be mindful of potential interactions with other substances. Additionally, the product’s formula, featuring phosphatidyl serine and other cognitive enhancers, has not been evaluated by the FDA, raising concerns about its safety and efficacy.

IngredientPotential Side Effect
CaffeineJitteriness, anxiety, insomnia
CholineHeadache, dizziness, low blood pressure
Huperzine ANausea, diarrhea, high blood pressure


Cerebral Success faces competition from other brain-enhancing supplements within the market, such as SmartX and Project Solar. These products also contain a combination of nootropic ingredients aimed at improving cognitive function.

  • Smart X: This product claims to offer a similar range of benefits as Cerebral Success, with an emphasis on increased focus and memory. It contains a proprietary blend of ingredients, including huperzine A, phosphatidylserine, and choline.
  • Project Solar: Also a brain supplement, Project Solar aims to improve cognitive performance and reduce mental fatigue. It features a formula consisting of various nootropic ingredients, such as choline and huperzine A.

The market for brain supplements is rapidly growing as consumers seek alternatives to stimulant medications like Adderall. As a company, Cerebral Success must carefully navigate potential legal and health-related liabilities while maintaining its competitive edge against rival products in the nootropic space.

Individual Ingredients in Detail


Vinpocetine is a known vasodilator that improves blood flow to the brain. This increased blood flow provides essential nutrients and oxygen, which helps enhance cognitive functions. It also plays a role in boosting memory and concentration.


Phosphatidylserine is a phospholipid found in cell membranes, particularly in the brain. Its functions include:

  • Helping with neurotransmitter production and release
  • Supporting cell membrane integrity
  • Playing a role in neuron growth and repair

Research has shown that phosphatidylserine supplementation can enhance cognitive functions such as memory, learning, and attention.


Cognizin is a patented form of citicoline, a natural substance that supports brain health. It works by:

  • Increasing the production of phosphatidylcholine, a key component of brain cell membranes
  • Boosting the levels of neurotransmitters like acetylcholine and dopamine
  • Stimulating brain energy metabolism

Studies have shown that Cognizin improves attention, memory, and overall cognitive performance.


L-Theanine is an amino acid found primarily in tea leaves. It is known for its relaxing effects without causing drowsiness. L-Theanine helps with:

  • Reducing stress and anxiety
  • Improving focus and attention
  • Enhancing cognitive performance when combined with caffeine


L-Tyrosine is another amino acid that serves as a precursor to neurotransmitters such as dopamine, norepinephrine, and adrenaline. Its benefits include:

  • Improving mental alertness and focus
  • Supporting stress management
  • Enhancing cognitive flexibility in challenging situations

By including these carefully chosen individual ingredients, Cerebral Success aims to provide a comprehensive and effective blend that enhances cognitive functions without relying on exaggerated claims or false promises.

Cerebral Success on the Shark Tank

Brain Food Supplement – Episode 522 – 4-25-2014

The #1 Best Brain Food Supplement “Cerebral Success” is coming to the Shark Tank with a product that’s guaranteed to help all entrepreneurs succeed. We all know how important taking supplements for our bodies are, but what about feeding our brains with proven ingredients that help stimulate our brains power? Each capsule of Cerebral Success contains Phosphatidyl Serine, Vinpocetine, Choline, Bocapa, Huperzine – A, Ginkgo Biloba,all proven ingredients to help stimulate and improve your brain and memory power.

Cerebral Success: Shark Tank Update After the Show - Season 5 (2024 Update) (1) The entrepreneur behind Cerebral Success Capsules is Trevor Hiltbrand, from Provo, Utah. Trevor first conceived the idea for his brain supplement while attending BYU, and with lots of positive reviews later, has catapulted the success of his invention for a spot on the next Shark Tank Show in episode 522. The ingredients used in each capsule influences four areas of the brain at the same time, more focus, mental energy, better memory, and brain health. When combined, Cerebral Success SmartX claims to give you a much-needed edge to keep your mind working in tip top condition.

Cerebral Success before Shark Tank Update

While looking at the previews for Cerebral Success on Episode 522 which will air on ABC this Friday night, Hiltbrand wastes little time demonstrating how effective this brain power supplement works, especially for college students needing to cram lots of information in a short amount of time. Obviously going in front of the Sharks selling a memory booster product, you’d think Trevor’s brain would be working at peak levels correctly memorizing his pitch to the Sharks, right? While all the claims may be true for the #1 Ranked Best Brain Supplement on the market, the one ingredient missing might have to do with calming your nerves while pitching to 5 very successful Shark Tank Investors. The brief clip shows Trevor forgetting part of his pitch that might not give the Sharks the best impression for this focus enhancing supplement.

Another concern the Sharks might have for some of the claims made by Cerebral Success is it doesn’t seem to have been evaluated by the Food and Drug Administration at this time. Hiltbrand’s product doesn’t claim to cure or prevent any disease, but merely a supplement using proven ingredient’s to stimulate the brains power. As with every product in this category seen on the Shark Tank making claims without the blessing of the FDA, this has proven to be a tough sale when looking for the Sharks to invest. As a matter a fact, I can’t think of a single product on the Shark Tank that got an investment without already having FDA approval.

The Sharks might be a little skeptical if Cerebral Success stimulates the brain’s power, but what about the reviews from customers who have already tried this brain supplement. The reviews for Cerebral Success on AmazonCerebral Success: Shark Tank Update After the Show - Season 5 (2024 Update) (2) give this product a 4-star rating out of 5 stars. The comments seem a little mixed, but overall most customers report this product does indeed help them focus more and improve their mental energy levels.

No doubt this is one Shark Tank Episode I won’t forget to watch if I can only remember what time the Show begins on ABC?

Cerebral Success Shark Tank Success Story

When it comes to getting eaten alive inside the Shark Tank in front of 8-to-10 million viewers on National TV, there’re not many entrepreneurs who survived (in the long run) such a brutal attack. Trevor Hiltbrand, the inventor, and owner of Cerebral Success Brain Food Supplement Food seen on Shark Tank Episode 522, was one of the most memorable Entrepreneurs that not only survived, but thrived when four out of the five Sharks tore his entire business model and product to shreds. The only Shark Tank Investor seeing the potential with this young college student posing as a teacher trying to bring the Sharks back to those memorable times was Barbara Corcoran.

Trevor came on the Shark Tank seeking $75,000.00 for a 20% stake in Cerebral Success Brain Food supplement pills mostly being targeted to college students when it’s time for exams. After a not so pleasant experience dealing with the other four Shark Tank Investors, Barbara comes out of nowhere and offers Cerebral Success $75,000.00 for a 40% equity stake in this brain supplement business.
Cocoran’s reasons why she thought Cerebral Success would become a Shark Tank Success was two-fold. First, as always, Barbara saw the real entrepreneurial passion Hiltbrand clearly displayed during his pitch to the Sharks, even though the school teacher theatrics was over exaggerated a little IMO. The other reason Barbara made Cerebral Success an offer when the other Sharks already threw this product under the bus was for personal reasons directly affecting Her Family.

Barbara mentions her husband Bill, has been taking Adderall along with a host of other brain food stimulants for most of his life. She also confirms from her Son who attended an Ivy League College, this prescribed drug “Adderall is the drug of choice when studying for exams and helping concentrate”. The Cerebral Success, however, is an all-natural brain food stimulant using 12 major nootropic ingredients that naturally stimulate the brain.

In the end, Barbara Corcoran makes a deal with Trevor Hiltbrand for $75,000.00 and 40% stake in Cerebral Success contingent on the product getting some type of liability insurance policy.

Other Pitches from this Episode of Shark Tank

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Cerebral Success Update after Shark Tank Deal

Approximately 50% of the deals made on the Shark Tank don’t close after the Show, but Barbara Corcoran did indeed invest in Cerebral Success with Trevor Hiltbrand. Even when the deals closed there’s still no guarantee it will become a success with another 50% failure rate tacked on to the bottom line. Corcoran wrote an excellent article for LinkedIn Pulse where Barbara explains after every deal made on the Shark Tank she hangs a picture of the entrepreneur on a wall. If the business is growing into a successful business, it remains the same. But if it’s not, She turns your picture upside down as a reminder to stop wasting any more time.

Fortunately for Trevor, not only is his picture still hanging on Barbara’s most successful investments wall, She goes out of her way mentioning his business inside the LinkedIn Pulse article. At first Barbara describes the Cerebral Success pitch as (and I quote) “The absolute worst pitch I heard this season was from Cerebral Success. Ouch. Towards the end of the article, Corcoran gives Hiltbrand one of the very best compliment’s any Shark could give an entrepreneur when she said, “Trevor is a natural-born fighter andCerebralSuccess is one of the best investments I’ve made onthe Shark Tank”. Considering how many deals Barbara’s completed on the Shark Tank in the past seven Seasons, I’d say that’s an exceptional comment He rightfully earned coming from one of the most outspoken Sharks (with the exception of Kevin O’Leary of course) inside the Tank.

Cerebral Success also took Corcoran’s advice not only getting the proper liability insurance for this product but also paying for an independently study helping prove the results from consuming the SmartX brain supplements. The independent controlled study scientifically demonstrated Cerebral Success does indeed have a significant improvement in your focus, memory, concentration and processing speed with dramatic results in all areas.

Another independent study involving the Best Brain Supplement’s conducted by SupplimentHQ.com goes into great detail describing what brain food supplements are and why it helps maximize your full potential brain power. The article then list’s the top 5 Best Brain Supplement’s on the market with the SmartX Cerebral Success earning the #1 position for increasing mental performance.

Congratulations, Trevor on turning one of the worst Shark Tank pitches in the History of the Show (according to Barbara, not me 🙂 into one of the Best Shark Tank Success Stories of All Time!

Cerebral Success: Shark Tank Update After the Show - Season 5 (2024 Update) (2024)
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